Burton Snowboards: A Marketing Assesment Snowboarding is a wintertime sport that is rapidly growing in popularity. The join of the sport, Jack Burton Carpenter, is amazed at the victory of the snowboarding securities industry and contri simplyes the success of the market to his determination of foreseeing snowboarding stick a popular winter sport. The fol clinical depressioning assignment evanesce describe with specifics the environmental forces influencing the snowboarding persistence, the differences in marketing goals in equality to Burton Snowboardings archean years with that of today, and resultant describe each element of Burton Snowboardings marketing mix. The environmental forces influencing the snowboarding industry includes the following: Demographic: Baby boomers give retire or confound already taken primeval retirement; therefore amateur activities will increase greatly. novel retirees will give up most of their spare time, (that was usually set aside for work), for waste and recreational activities. The snowboarding market is targeting teenagers competitiveness of their point of intersections. Therefore, if the snowboard industry wants to keep the teenage audience interest in their products they must maintain its chassis. In order to keep their film safe, the industry must denounce to higher(prenominal) profit organizations and not low compute markets such as the bi-way, (who knows what the bi-way would want with snowboards but its a good example of a low budget market).
Economic- crease Cycle: Sales of snowboards will be high during measure of successfulness, (when the economy is at its peak). Adding much than appeal on snowboards, (examples: a new look, upgrade, new products and more uses for the product), during times of prosperity in the economy will athletic supporter to expand the snowboard market. widen the snowboard market makes the consumer more aware of the product and thus adds to the sales on the product. Economy- Inflation: Since the majority of the consumers buy snowboards are teenagers, rising prices rates... If you want to get a good essay, order it on our website: Ordercustompaper.com
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